By Debbie Donaldson

Leadership: Become a beacon of hope in your industry.

No matter what your industry is, there can never be enough champions. What are the positive things happening in your industry that are worth sharing with your customers, vendors, and employees?

When you consistently share positive industry news and insights, you become a sought-after, trusted source. Providing this information consistently for prospects and customers will create top-of-mind awareness of you as a leader in your industry and will draw clients from sources you may not have even considered.

Oh, and there are media outlets that will want to talk with you too if you put them on your list. They are always looking for industry experts.

Marketing: Elevate your brand.

The beginning of the year is a good time to make an appointment with your staff to evaluate all your marketing materials. Are your colors in a consistent pallet? Is your logo color consistent across all your materials? Is your message the same across all of your materials, including your website and social media? Does your messaging reflect your values? If not, it's time for a brand make-over.

If your expertise isn't in marketing, you may want to get a professional opinion. An effective brand position for your company ensures you make a consistent, memorable impression that will attract the clients who want to do business with you.

In addition, ensuring all your communications reflect your personal and company values will be a magnet for the potential customers who share those values.

Sales: Set the stage for the next encounter.

Whether that encounter is in-person, over the phone, via email, text, social media or any of the other forms of communication that become available to us, we have the opportunity to set the stage for a future sale.

Too often we are so disappointed that the customer didn't buy from us we forget there may be a time in the future when the decision could go our way. Providing "almost customers" with your best industry insights could turn them around sooner than you think.

Don't forget your customer after you make a sale. We are often so thrilled the sale is done, we forget that the client could bring us the next client or could order more from us in the future. Staying in touch with customers by providing them with value, like industry insights, will remind them of their great experience and bring them back for more.

Debbie Donaldson is founder and CEO of a membership organization of entrepreneurs interested in accelerated, profitable, enjoyable business growth. Download a free copy of her new eBook SALES FUEL at

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