Updated: Oct 14, 2019

Written By Debbie Donaldson

Real estate ownership is the single biggest investment most of us make in our lifetimes.

If you're looking to cash in on that investment, the week of March 31 to April 6 was deemed the best time to put a home on the market according to a recent realtor.com® report. (The report looked at the 50 largest real estate markets in the nation over the past three years.)

The professionals trained and experienced at assisting those who have a dream of owning a home or those getting the most from the sale of their home are REALTORS.

A REALTOR is a licensed real estate agent who is a member of the National Association of REALTORS.

Even though the HGTV real estate reality shows give us a glimpse into home buying and selling, the process is more complicated and can be even more stressful. According to realtor.com, the typical buyer searches with a REALTOR for about 12 weeks and looks at about 10 properties before selecting a home. They then wait about 30 days-on average-for the deal to close.

Real estate agents are paid a small percentage of the sale once the deal is closed and typically this commission is the only compensation they receive for their job of selling a property. It seems obvious that their knowledge of the market is only part of what makes them successful as REALTORS.

Here are the responses to a recent poll of my FACEBOOK friends when asked…

Some of the comments that follow are unique to real estate, however, much of this advice could be applied to any profession…

"One that does not insult the buyer by putting "only" in front of a price." - Ray E. Williams

"I check yelp and google reviews." - Wayne Bernath

"Listening skills." - Lu Torres

"Knowledge of past and present environmental issues, infrastructure, plans for locations of interest and Section 8 housing location parameters." - Nancy Lewis Smith

"Personal attention. Not being so busy with others that you feel lost in the process as a seller. Somebody willing to hustle, rather than just list it on the MLS and hope for the best. Marketing, marketing, marketing!" - George Cartwright

“Experience, a REALTOR who really owns a home, one who can look at the roof and know if it needs a new one. One who is honest." - Donna Luther

“Accessible throughout the transaction from start to finish. Good listener and a good communicator. Team player with all parties in the transaction – lender, title, etc.” - Linda Bertuzzi

“Look for someone who's been there before, sold homes like yours in the part of town where you're looking to buy or sell. Experience. Expertise. Ethics. The 3 E's.” - George McCabe

In conclusion, Seems like the common theme of “communication” may indicate my friends have had both good and bad experiences in this area. No matter what our professions, good communication is crucial to success.

Debbie Donaldson is Founder and CEO of b2bENTREPRENEUR.org, international online marketing, sales and leadership training organization for entrepreneurs interested in profitable, enjoyable, accelerated business growth.

For a free copy of her latest eBook SALES FUEL, go to www.FreeSalesFuel.com

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